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Personal Branding in Geospatial

It’s not about becoming an influencer it’s about creating opportunities for yourself


In this episode, we tackle the common misconception that personal branding is solely for influencers, revealing how it’s actually about creating the right visibility and opportunities in your professional sphere.

Helena Merschdorf shares her unique insights, drawing from her rich background in GIS and marketing, and discusses:

  • Solving the Obscurity Problem: Discover how personal branding can help you get noticed by the right people, not just everyone.
  • Effective Communication in Technical Fields: Learn the art of conveying complex GIS concepts to non-experts.
  • Defining and Building Your Personal Brand: Uncover the essence of personal branding and how to strategically develop it.
  • Overcoming Challenges: Helena offers guidance on tackling imposter syndrome and finding your niche in the vast world of GIS.
  • Choosing the Right Platforms: Get tips on selecting the best channels for your personal branding efforts based on your target audience.
  • Success Stories and Strategies: While specific examples aren’t named, learn about the different levels of personal branding success and what might work for you.

This episode is not just about building a personal brand; it’s about leveraging that brand to carve a unique path in the geospatial industry.


Connect with Helena here


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Python Maps


Getting Your Dream Job In Earth Observation


About the Author
I'm Daniel O'Donohue, the voice and creator behind The MapScaping Podcast ( A podcast for the geospatial community ). With a professional background as a geospatial specialist, I've spent years harnessing the power of spatial to unravel the complexities of our world, one layer at a time.