Our digital footprints, the posts, and comments we leave online might just be useful the key to understanding how people relate and interact with the urban environment. Geotagged, comments online can be processed using natural language artificial intelligence to sort our digital footprints into a range of recognizable human emotions that are associated with a certain location. This allows us to understand how people use urban space, the ways in which we might want to brand location and how a location might gain a competitive advantage over competing locations. MapScaping.com